How convincing is Porter's model of national competitive advantage in Essay - 2

How convincing is Porter's model of national competitive advantage in explaining the workings and achievements of major nation - Essay Example Chief activities are held up by the infrastructure of the organisation, personnel management, technology growth and procurement. Nevertheless, the Porter’s model has its weak point. In the fiscal sense, the model assumes a traditional market. The more the production is regulated, the less significant insights the model can offer. Porter’s model is appropriate for analysis of an uncomplicated market structure. The model is founded on the idea of competition. The fresh interest in state competitiveness has unlocked up the debate on the factual meaning and understanding of global competitiveness of countries. The management theories that organisation competitiveness can expand to country competitiveness as explained by Porter in his diamond work frame and the globe competitiveness reports. To comprehend why so much stress is placed on the diamond framework in the organisation literature, a distinction has to be haggard between the sense of competitiveness at a nation level and global competitiveness. National competitiveness and national diamond Conventional theories of international deal propose that comparative advantage lives in the factor endowment with the intention of a country to inherit. Factor endowments comprise land, natural reserves, labour and the dimension of the local population. Gladwell (2000) argues that a country can create novel advanced issue endowment such as accomplished labour, a strong expertise and knowledge base, administration support and culture. Porter used a diamond shaped drawing as the basis of framework to exemplify the determinants of national advantage. This diamond represents the national playing field that countries establish industries. There are critiques attached to competitive benefit of a national diamond. The inventory of factors at a given period is less significant than the degree that they are improved and deployed. Infrequent disadvantages in factor of production compel innovation. Adverse stipulations such as labour and scarcity of scarce raw materials compel firms to come up new methods and this novelty often leads to a nationwide competitive advantage. Whilst the market of a particular product is well-built locally than in overseas markets the local organisations devote more concentration to that product than to overseas firms. This leads to a competitive benefit when the local organisations are exporting the product. An illustration of how an industry can give a competitive advantage is extracted from Japan .The Japanese facsimile industry exemplifies the diamond of national gain. Japanese attained dominance in this industry for various causes. Japanese factor conditions: Japan has a comparatively high number of electrical wangles per capita. Japanese demand conditions: The Japanese marketplace was very demanding for the reason of the written language. There was sizeable number of related and following industries with good technology. For instance good miniaturized components as there is less space in Japan. Domestic competition in the Japanese fax machine industry encouraged innovation and resulted to swift cost reductions. Administration support- the state owned telecom company (NTT) distorted its cumbersome approval necessities from each installation to an additional general type

Education of the Middle Ages Essay Example for Free

Education of the Middle Ages Essay Education, as we know it today, did not exist in the Middle Ages. Illiteracy was dominant among the population. Scribes were the exception to the rule. Churches were the main source of knowledge and schooling. Real interest in learning grew along with the development of towns. The towns officials needed to be educated. At the same time a need for legal institutions was created and so started the university phenomenon. Modern education was on its way. There were few schools in the Middle ages, so everyone had limited education. Even the Lord of the Manor was often unable to read or write. Some of the first schools were Cathedral schools. As well as Parish, Monastic, and Palace schools. Here people learned a particular role in society. Naturally the primary job was training the clergy in their professional duties as priests of the Christian people. The bishop was the head of the complex and he had a staff of priest to help him with the several of the diocese. These skills that were taught here were reading, singing of hymns, church law, writing of documents and the performing of Church duties and sacraments. An example of educating for a specific role in life were the Knights who had learn how to fight with various weapons so that they could fight for their king. The common people, however, had no way of being educated other than going a monastic school. However, if they did this, they had to donate their property to the church. The people who went to this school later become monks or nuns. They had to follow three important laws: chastity, obedience, and the law or the lord if not followed they would be thrown out of the monastery. Most monasteries had a rule of silence: monks could not talk which other except for a short period of time. During meals one monk might read passages from the bible while the others mediated. Even though monks lives seem to be so hard it was the best place to go for a good education for anybody from a king to a beggar (Monasteries 488-499). Women took part in monastic life by living in a convent under a direction of an abbess. Known as nuns, they wore simple clothes and wrapped a white cloth called a wimple around their face and neck. They alternated prayer with spinning, weaving, and embroiling items such as tapestries and banners. They also taught needlework and the medicinal use of herbs to daughters of nobles (Couglin A6). Although monks and nuns lived apart from society, they were not completely isolated. Indeed, they played a crucial role in medieval intellectual and social life. Since few people could read or write, the regular clergy preserved ancient and the classical writings. Scribes copied all the books by hand working in a small drafty room with one candle or a small window for light. Illuminated manuscripts decorated with rich colors and intricate pictures indicate that, although the task was done with hard work, it was also lovingly done (Monastaries 499-501). Monasteries and convents provided not only schools for young people, but hospitals for the sick, food for the needy, and a home for travelers who need a place to stay (Monasteries 499-501). Cathedral schools were there to train higher-member of the Church in their professional duties as ministers of the Christian people. The bishop in whose Cathedral complex the school was located needed a group of trained priests to administer the various needs dioceses. The Cathedral school largely emphasized practical skills, effective reading, singing, and knowledge of Church Law, public speaking and the administration of the holy sacraments (Corbishely 28). At first the university was not so much a place as it was a group of scholars organized like a guild for the purpose of learning. Classes were held in rented rooms or churches even in the open air. Books were scarce. In most classes teacher read the text and discussed it, while students took notes on slates or memorized as much information as possible. Classes did, however meet regularly schedule. University rules established the obligations of the students and the teachers toward each other. To qualify as a teacher students had to pass an exam leading to a degree, or a certificate of completion (Cantor 58). By the end of the 1200s universities had spread throughout Europe. Most southern European universities were modeled after the law school at Bologna, Italy, and specialized in law and medicine. Universities in Northern Europe on the contrary, specialized in liberal arts in Theology. These were generally modeled after the University of Paris (Bailey 89). At medieval universities, scholars studied Latin classics and Roman law in depth. They also acquired knowledge from the works of the Greek philosopher Aristotle and from the Islamic scholarship in the sciences. This interest in the physical world eventually led a rise of western science (Schools 291-292). Many church leaders opposed the study of Aristotles works, fearing that his ideas feared the Christian teachings. In contrast some scholars thought that new knowledge could be used ideas. The applied Aristotle philosophy to theological questions and developed a system of thought called scholasticism. This new type of learning emphasized reason as well as the faith in the interpretations of Christian doctrine. Scholastic sought to bring back classical philosophy along side with the teachings of the Church. They believed that knowledge could be integrated into a coherent whole (Schools 295). One scholastic teacher, Peter Aberlard taught theology in Paris during the early 1100s. In his book Sic et Non, he collected statements from the bible writings of early Christian leaders that showed both sides of controversial questions. Abearld then had his students reconcile the difference though logic. In the 1200s the most important scholastic thinker was Thomas Aquinas a brilliant theologian and philosopher who taught philosophy in Naples and France. In his work Summa Theolgica Aquinas claimed that reason was a gift from god that could provide answers to basic philosophical questions. The catholic later accepted and promoted Aquinass way of teaching and thinking (Schools 310). The education of a knight proceeded in a way similar to that of many medieval occupations. At an early age the prospective knight was apprenticed to serve as a page, or attendant, in a knights household. In his teens the page graduated to the status of a squire and received more responsibilities. As a squire the boy tended his knights horses and armor, but he also gained his first battle experience. Several squires were usually apprenticed to a knight at the same time and on the battlefield they might fight as a small band of infantry around their master. Here they acquired the many skills in arms necessary for their profession. To graduate to the status of a knight, a squire usually performed some heroic deed in battle. The squire was welcomed into the order of knights by being dubbed with a sword or slapped in the face by his lord. Afterwards the new knight would receive his fief, or gift of land. As the cult of chivalry developed in the 12th and 13th centuries, knighting ceremonies became more involved. Often they occurred at court, and a knights dubbing might be preceded by a religious vigil in which the knight vowed to uphold Christian and chivalric principles (Davies 12-13). Finally the Renaissance, or rebirth of learning, began in Europe in the 14th century and reached its height in the 15th century. Scholars became more interested in the humanist features that is, the secular or worldly rather than the religious aspects of the Greek and Latin classics. Humanist educators found their models of literary style in the classics. The Renaissance was a particularly powerful force in Italy, most notably in art, literature, and architecture. In literature, the works of such Italian writers as Dante Aleghieri, Petrarch, and Giovanni Boccaccio became especially important (Renaissance 228-229). Humanist educators designed teaching methods to prepare well-rounded, liberally educated persons. Dutch humanist Desiderius Erasmus was particularly influential. Erasmus believed that understanding and conversing about the meaning of literature was more important than memorizing it, as had been required at many of the medieval religious schools. He advised teachers to study such fields as archeology, astronomy, mythology, history, and Scripture (Renaissance 220). The invention of the printing press in the mid-15th century made books more widely available and increased literacy rates. But school attendance did not increase greatly during the Renaissance. Elementary schools educated middle-class children while lower-class children received little, if any, formal schooling. Children of the nobility and upper classes attended humanist secondary schools (Bailey 112). Educational opportunities for women improved slightly during the Renaissance, especially for the upper classes. Some girls from wealthy families attended schools of the royal court or received private lessons at home. The curriculum studied by young women was still based on the belief that only certain subjects, such as art, music, needlework, dancing, and poetry, were suited for females. For working-class girls, especially rural peasants, education was still limited to training in household duties such as cooking and sewing (Couglin, A8). As it shows education the Middle Ages seems to be so diverse and a starting point for modern education. But the reader must always keep in mind only about five percent of the whole population did all of these educational activities.

Impact Of Sensory Marketing Marketing Essay

Impact Of Sensory Marketing Marketing Essay Existing research studies on sensory marketing efforts focus on the broad influence of sensory stimuli on consumer reactions to different brands. This research study narrows down the focus of sensory elements to olfactory and auditory stimuli and tries to analyze the effect of these stimuli on consumer emotions. Further the relationship between emotions generated out of these sensory stimuli and consumer purchase decision is being established. INTRODUCTION With ever increasing clutter in the advertising space as multiple brands vie for consumers attention simultaneously, capturing the consumers attention has become more challenging than ever for marketers today. Marketers realize the need for an alternative mechanism to capture consumer mind share in order to enhance brand awareness. Research shows that 99% of all marketing communication is based on what consumers see and hear. Scientific studies have proved that as human beings, 75% of our emotions are connected to what we smell rather than what we see and hear. Marketing in general seems to have neglected this very important sense, given the fact that branding is all about building emotional relationships between a product and the consumer. AN OVERVIEW OF THE SENSORY MARKETING APPROACH Marketers are finding new ways to build stronger connections to their customers and drive preference for their brands by employing scent, sound and material textures in immersive customer experiences. Sensory marketing is an emerging business discipline that applies analytical techniques to amalgamate the use of sensory stimuli such as scent, sound and texture in order to develop strong brands that are more memorable for customers than conventional visual branding techniques alone. Brands develop strong memories in consumers through content and communication cleverly packaged to appeal to our five senses. This results in stronger bonds between consumers and brands. The table below (a result of a survey by Brand sense) shows the importance of consumer emotions with respect to each of the five senses and the percentage marketing spend of Fortune 500 companies with respect to each of these senses. Figure 1: Perceived importance of senses versus marketing spend by Fortune 500 companies Sense % identifying each sense as very or somewhat important % spend against the senses by Fortune 500 companies Sight 58% 84% Sound 41% 12% Smell 45% 2% Touch 25% 1% Taste 31% 1% Source: Brand sense Sensory marketing applications Marketers from varied industries from automobile to food and leisure to entertainment have leveraged sensory branding in the last few years. One of the first movers to employ sensory branding is the Singapore Airlines, with its patented fragrance Stefan Floridian Waters, becoming its trademark and a standard company scent. The hot towels served to the customers perfume worn by flight attendants is standardized to this aroma to create an enthralling memorable in-flight experience. Cinemas have traditionally uses the aroma of popcorn to arouse the unique feeling of being in a movie hall. The breakfast cereal company, Kelloggs has patented a crunchy sound and feel of eating cornflakes that is unique in its own way. Mercedes-Benz had set up a division to work on the sound of its car doors to increase the perception of high quality among its consumers. Similarly many companies have tried to subtly exploit the impact of sensory perceptions in building their brands and ensuring better consumer loyalty. Purpose and scope of the study The purpose of this study would be to analyze at a basic level what impact sensory branding has on the purchase behaviour of consumers. Hulten, Bertin (2012) aims to depict shoppers touching behaviour in relation to the introduction of visual and olfactory sensory cues at point-of-purchase in a retail setting. The findings demonstrate that sensory cues exert a positive impact on consumers desire to touch.  Sensory cues frame consumers affective responses and decision making through involving the sense of touch. This study will aim to see to what extent and how multi-sensory marketing efforts have a positive impact on the consumer during his purchase decision making process. It would also look at cases of how marketers have leveraged sensory branding to positively influence consumer behaviour and present what are the key takeaways that marketers in particular can act on in order to increase brand awareness and induce trials. IMPACT OF SENSORY MARKETING ON PURCHASE BEHAVIOUR: EXISTING RESEARCH Academic research has shown that different sensory impressions impact consumer behaviour and perceptions of goods and services. The sense of sight is the most powerful one for discovering changes and differences in the environment and is the most common sense in perceiving goods or services. Impressions of sound have been analyzed empirically by Garlin and Owen (2006), Sweeney and Wyber (2002). The sense of sound is linked to emotions and feelings and the sense impacts brand experiences and interpretations. The sense of smell is related to pleasure and well-being and is closely connected to emotions and memories. The sense of taste is the most distinct emotional sense and often interacts with other senses. The sense of touch is the tactile one, related to information and feelings about a product through physical and psychological interactions. A multi-sensory brand-experience takes place when more than one of the five senses contributes to the perception of sensory experiences (Hulten, 2009). The author defines multi-sensory brand experience as follows: a multi-sensory brand-experience supports individual value creation and refers to how individuals react when a firm interacts, and supports their purchase and consumption processes through the involvement of the five human senses in generating customer value, experiences, and brand as image. Sensory marketing model Figure 2: A model for sensory marketing Sensorial strategies In relation to the five human senses Sensors Scent sensors Sound sensors Sight sensors Taste sensors Touch sensors Sensations Atmos-pheric Auditory Visual Gastro-nomic Tactile Sensory expressions The multi-sensory brand experience Customer equity Source: Hulten, Bertin (2009) A sensory marketing model takes its point of departure in the human mind and senses, where mental flows, processes and psychological reactions take place and result in a multi-sensory brand-experience. An individuals personal and subjective interpretation and understanding of a multi-sensory brand-experience is referred to here as experiential logic. This means that, for each individual, the logic contributes to forming behavioural, emotional, cognitive, sensory, or symbolic values. According to Bertin Hulten (2009), this consumer experience becomes an image, forming the mental conceptions and perceptions of interactions and inputs in the service process, which constitutes the final outcome of the multi-sensory experience within a brand perspective. This perspective is defined here as an individuals beliefs, feelings, thoughts, and opinions about a brand, based on the overall experience. Sensors aim at communicating sensations and sensory expressions that reinforce the multi-sensory brand experience for the customer. Sensations aim at expressing a brands identity and values as something distinctive and sensorial, in facilitating the multi-sensory brand experience. Influence of olfactory stimulation Hyojung Ho et al (2010) show that consumers understand the relation between specific product and smell by experiencing and learning. By this biological responses and the principle of classical conditioning that build through repetition, olfactory stimulation influences peoples attitude directly. And also, information from organ of smell can have an influence on peoples behaviour unconsciously by hypothalamus which controls an autonomic nerve and the endocrine system. The author shows that fragrance can create various kinds of positive emotion but the positive emotion cannot directly influence on willingness to buy in other product types. However, fragrance can be used for motivating to purchase. In addition, fragrance results in a wide variety of positive emotion on fashion goods. Fragrance can be used on marketing strategy as each products concept. Moreover, in the case of high technology product, satisfaction was the highest. And also, Consumers feel pleased and impressed from products with fragrance regardless of its product type. Auditory stimuli and consumer behaviour Park and Young (1986) examined the effect of music (present, absent) and three types of involvement (low involvement, cognitive involvement, affective involvement) on the formation of attitudes toward a brand in the context of TV commercials. Music increased the brand attitude for subjects in the low involvement condition but had a distracting effect for those in the cognitive involvement condition. Its effect for those in the affective involvement condition was not clear. They argue that music acted as a peripheral persuasion cue. The relationship between the fit of the mood induced music (happy or sad) and the purchase occasion (happy or sad) and its effect on purchase was studied by Alpert, Alpert, and Maltz (2005). While mood induced by music did not exhibit a main effect on purchase intentions, its interaction with fit was significant. The authors conclude that when music is used to evoke emotions congruent with the symbolic meaning of the product, the likelihood of purchase is increased. Haptics as a sensory marketing tool Terry and Childers (2003) show how haptic information influences emotions and consumer purchase behaviour. Haptic information, or information attained through touch by the hands, is important for the evaluation of products that vary in terms of material properties related to texture, hardness, temperature, and weight. The authors develop and propose a conceptual framework to illustrate that salience of haptic information differs significantly across products, consumers, and situations. The authors use two experiments to assess how these factors interact to impair or enhance the acquisition and use of haptic information. Barriers to touch, such as a retail display case, can inhibit the use of haptic information and consequently decrease confidence in product evaluations and increase the frustration level of consumers who are more motivated to touch products. In addition, written descriptions and visual depictions of products can partially enhance acquisition of certain types of touch information. The authors synthesize the results of these studies and discuss implications for the effect of haptic information for Internet and other non-store retailing as well as for traditional retailers. Analysis of literature with respect to impact on consumer behaviour The research studies analyze show that consumers are heavily using their senses in order to perceive the quality of the product and associate it with positive emotions. The perception of different marketing stimuli consists of emotional and cognitive processes, which take place within the consumer. According to the findings of these studies, sensory stimuli deriving mainly from the product and the packaging such as colors, modern style, pleasant smell, velvety texture and closure packaging sound, influence brand perception positively leading to a stronger (rational and emotional) bond between the brand and the consumer. Marketers need to pay attention, apart from the traditional means of the marketing mix (advertising, public relations, personal selling, sales promotion), to other very important sensory means, such as product scent and texture, store atmosphere (including store music), sounds deriving by their products. Sensory marketing is a relative new concept, which involves the creative synergy between marketing, psychology, neuroscience and neuropsychology. If marketers clearly understand this new concept and try to utilize the knowledge of similar to this study researches, then they can offer a unique buying experience to their consumers, significantly increasing the probability of selling their products. IMPACT OF SENSORY MARKETING ANALYSIS OF FACTORS INVOLVED Sensory marketing framework Sensory marketing is an application of the understanding of sensation and perception to the field of marketing -to consumer perception, cognition, emotion, learning, preference, choice, or evaluation. (Aradhna Krishna, 2011). A framework can be constructed which conceptually explains the process of sensory marketing: Figure 3: A conceptual framework of sensory marketing Sensory Perception Product Stimulus Emotion Behavior Attitude Learning Cognition Source: Krishna, Aradhana (2011) It is to be noted that sensation and perception are stages of processing involved in sensory marketing. Sensation happens when the stimulus has an impact on the receptor cells of a sensory organ-this part is neurological in nature. Perception is the awareness or understanding of sensory information. Analysis of sensory marketing variables Based on the framework above, its possible to identify the variables that can be used to study sensory marketing. Stimuli created through any one or any combination of the five senses (touch, auditory, olfactory, vision, taste) can be identified as the antecedent variables. Sensory stimuli Touch If the hedonic aspects of touch can increase persuasion, the use of touch in marketing may be more broadly applicable than previously believed (Joann Peck Jennifer Wiggins, 2006). It is widely believed that the role of touch is limited to providing information to the customer about the physical attributes of the product; however this kind of touch can be used effectively only in contexts in which customers are able to physically evaluate the product. But the use of touch as a hedonic tool has the potential to be applied to a broad set of products and even services and in a wide variety of contexts which include but are not limited to package design, print advertising, direct mail advertising, and point-of-purchase displays. Sensory stimuli Olfactory There have been studies which have dealt with the relationship between ambient scent and memory. Morrin and Ratneshwar (2003) showed that ambient scent increased recall and recognition of brands seen. Earlier studies on this topic also suggested that ambient odors result in memories and affect elaboration on product information and choice. According to Bosmans (2006), ambient scent can lead to emotion-based semantic connections with memories (e.g., roses and babies) and result in improving product evaluation. Stimuli auditory There have been various studies on the effect of auditory stimuli on marketing programs. A lot of marketing communication is auditory in nature for e.g. radio and television advertising messages, jingles and songs. There is also prevalence of ambient music in retail spaces, hotels, restaurants and airplanes. Also marketers create and deploy signature sounds for products for unique identification for their brand such as the sound for the Windows OS that one hears each time we boot a PC. Ismail M. El Sayed, Dalia A. Farrag, Russell W. Belk (2006) concluded that the type of background music played in malls had a distinct effect on the shopping behaviour of the visitors. They used the Stimulus-Organism-Response paradigm to ascertain the impact of auditory stimuli on purchase behaviour. Stimuli through vision and taste AydinoÄÅ ¸lu and Krishna (2011) demonstrate that size labels adopted by food vendors can have a major impact on consumers size judgments and consumption (actual and perceived), since consumers integrate the actual size information from the stimuli, with the semantic cue from the size label. The consequent variables identified are enhanced customer awareness about the brand, increase in brand recall, better brand recognition and customer purchase behavior whether the stimuli actually leads to the customer purchasing the product. Customer awareness As a result of stimuli through any of the senses, the awareness of a product/brand can be enhanced in the customers minds. Brand recognition (learning) Sensory stimuli is more often deployed by marketers in their products in order to ease the process of recognizing a brand for a customer. Auditory and visual stimuli in the form of packaging are more often used to enable a customer to recognize a brand with a higher level of ease and convenience. Brand recall (memory) Marketers also use sensory stimuli as a tool to facilitate a high level of brand recall among the customers. A typical example is that of the Intel Pentium processor sound or even the Britannias jingle in the Indian market. Purchase behavior Though sensory stimuli can help in awareness and recall, it is ultimately the conversion into a purchase that is the ultimate goal of marketers of any product. Barry J. Davies, Dion Kooijman and Philippa Ward (2003) show a model of how environmental stimuli in the form of ambient scent can affect the shopping behaviour of consumers in a retail set up. Figure 4: Model of the Influence of Ambient Scent on Consumer Responses Moderators Approach avoidance reactions Affective response Perceived ambient scent Objective ambient scent Source: Barry J. Davies, Dion Kooijman and Philippa Ward (2003) Variables for study The variables chosen for this study would be auditory and olfactory stimuli on the antecedent side and customer purchase behavior on the consequent side. Antecedents Consequences Kind of stimuli Vision Brand awareness Taste Brand recognition Purchase behavior Auditory Brand recall Olfactory The scope of research would be to identify how marketers have deployed the use of auditory and olfactory stimuli in products, services or environments (shopping malls, etc) to influence the customer purchase behavior. The study will also analyze the two major intermediate variables involved in the process perception of the stimuli and emotions and cognition happening at the customers mind. ANALYSIS OF IMPACT OF AUDITORY AND OLFACTORY STIMULI ON PURCHASE DECISION Research proposition This paper proposes that olfactory or auditory stimuli deployed by marketers in products or retail environments actually lead to positive emotions and cognitive reactions about the brand for the consumer. Further these cognitive and affective beliefs lead the consumer to the actual purchase decision. To analyze the validity of the above proposition, we examine the case in two different stages: Influence of olfactory and auditory stimuli in creating positive emotions/affective beliefs in consumers Influence of positive emotions on actual decision to purchase Relationship between olfactory stimuli and affective reactions in the consumer The sense of smell is considered to be the most closely related to emotional reactions. The olfactory bulb is directly connected to the limbic system in the brain, which is the system related to immediate emotion in humans (Wilkie 1995). 75% of emotions are generated by smell (Bell and Bell 2007). Consequently, smell represents a direct line to feelings of happiness and hunger and is a sensory bandwidth that cannot be turned off (Wilkie 1995; Vlahos 2007). Thus, from a marketers perspective, smell has an instantaneous good or bad effect on our emotional state which, as some research has shown, ultimately affects our shopping and spending behavior. Figure 5: How Objective Ambient Scents Interact with the Perceptual Process Organizing Assimilation Covert objective Objective Conscious level of awareness scent Sensing Attention Reacting Response Reacting Response Sensing Attention Ambient scent Organizing Assimilation Source: Bradford and Desrochers (2009) The neurological substrates of olfaction are especially geared for associative learning and emotional processing. Marketers can link a scent with an unconditioned stimulus eliciting the desired response and eventually prompting a conditioned response from consumers (Herz 2002). Further, since the olfactory bulbs are part of the limbic system and directly connect to the structures that process emotion (the amygdala) they also strongly related to associative learning (the hippocampus) (Herz 2002). No other sensory system has this type of intimate link between emotion and associative learning (Herz 2002). Relationship between auditory stimuli and affective reactions in the consumer Ambient sound, such as music heard in hotels, restaurants, retail stores, and supermarkets, can influence consumer mood, actual time spent in a location, perception of time spent, and actual spending. For instance, stereotypically French versus German music has been shown to affect the choice of wine-shoppers bought more French (German) wine when French (German) music was played (North, Hargreaves, McKendrick, 1999); classical music has been shown to enhance pleasure, whereas pop-style music to increase arousal (Kellaris Kent, 1993). Music in a store also influences shopping pace-slower music produces slower shopping and results in more purchases since customers progress at a slower pace as they move through the store (Milliman, 1982). When consumers enjoy the background music, they feel they have spent less time shopping relative to the actual amount of time they have spent in the store; if they dislike it, despite the short amount of time they have actually spent in the store, they claim to have been there for much longer (Yalch Spangenberg, 2000; but, see also Kellaris Kent, 1992). Influence of positive emotions on consumer purchase decision The relationship between pleasant emotions and purchasing behaviors is relatively well supported in the retail literature (Donovan and Rossiter, 1994). In particular, the Mehrabian-Russell model (1974), which explains the relationship between environments, intervening variables, and behaviors relevant to retail setting using a Stimulus-Organism-Response paradigm, has received the widest usage to explain shopping emotions in consumer research. According to the Mehrabian-Russell model, three emotional responses of pleasure-displeasure, arousal-non arousal, and dominance-submissiveness mediate peoples approach or avoidance reactions to environments. (Lee and Yi, 2008). APPLICATIONS OF OLFACTORY MARKETING TO STIMULATE PURCHASE Sensory analysis is a scientific discipline which is now employed by all the leading brands and also companies who are trying to enhance their brand identity. Because, Consumers perception is as good as reality (Lindstrom, Martin (2010):p106), added (non-edible) aromas prove to the scientists that buyer behaviour is absolutely influenced. Nestle, coca-cola, Carlsberg add aroma to the packaging on their products. Exposed, unwrapped foods are how leading supermarkets and shops entice their consumers, an example of this would be the in store environment at Wholefoods. More specific examples include; the Florida hospital which has a seaside centre in which they use scent machines to circulate the smell of sea, coconut and vanilla, with the notion that patients will be soothed and not cancel their appointments. (Hulten, Bertil, Niklas Broweus Marcus van Dijk, 2009) The Hyatt hotel chain in Paris used their French history of great perfumers and combined that with detailed sensory brand analysis to create their own signature scent. Their scent brand was developed by French perfumer Blaise Mautin for the Park Hyatt Vendome hotel in 2002 and it incorporated eighteen ingredients. It was ultimately described as fresh cement poured over raw oak plank, plus fresh, ever-so-slightly cinnamony pastry dough with the olfactory texture of thick, rich tan silk (Hulten, Bertil, Niklas Broweus Marcus van Dijk (2009):p64). Such detailed descriptions are there to serve our need for developed language around olfaction, due to the fact that our confidence and communic ation around scent is still developing. That said, olfactory memory is not semantic but episodic and customers only come into contact with the experience not the description. APPLICATIONS OF AUDITORY MARKETING TO STIMULATE PURCHASE Much of marketing communication is auditory in nature-one hears radio and television advertising messages, jingles and songs; one also hears ambient music in retail spaces, hotels, restaurants and airplanes; then, there are signature sounds from products such as the sound for the Intel Pentium chip that one hears each time one starts a computer or the sounds for Motorola or Verizon cellphones. Importantly, even when one reads a word, one hears the word as well-if the language is phonetic in nature, then the words that one reads enter a phontactic loop before being encoded in the mind, similar to spoken words. CONCLUSIONS AND FUTURE RESEARCH Conclusion The findings from the research point to the fact that there is a positive relationship between olfactory and auditory stimuli deployed by marketers in products or retail environments and the emotions that the customers go through in the purchase situation. Also the different studies analyzed show that positive emotions generated by sensory experiences lead to a higher probability of actual purchase decision by the customer. Thus, it can be concluded that sensory marketing efforts do have a direct impact on the purchase decision of the customers. Limitations and future research This research is only limited to analyzing the effect of sensory marketing efforts on consumer purchase behaviour. However there are other variables on which sensory stimuli could have different positive or negative effects on brand recognition (especially in the case of auditory stimuli used for sonic branding), brand recall (mostly achieved through rich visual stimuli) or just consumer perception of the brand. Future research can focus on the effect of each of the individual sensory stimuli independently on these different consequent variables. Also this research has largely focused on conscious sensory approaches to marketing. However this study can be extended to the increasingly prevalent subliminal approaches taken by marketers to reinforce the brands subconsciously in the minds of consumers.

Themes of Love and Obsession in Emily Brontes Wuthering Heights Essay

Themes of Love and Obsession in Wuthering Heights      Ã‚   "My love for Heathcliff resembles the eternal rocks beneath: a source of little visible delight, but necessary. Nelly, I am Heathcliff" (81)" These words, uttered by Catherine, in the novel Wuthering Heights are for me the starting point in my investigation into the themes of love and obsession in the novel. Catherine has just told her housekeeper that she has made up her mind to marry Edgar Linton, although she is well aware that her love for him is bound to change as time passes. That she is obsessed by her love for Heathcliff she confirms in the above quotation and by saying that she will never, ever be separated from him. Why does she not marry him then? Well, she has another obsession too: she does not want to degrade herself by marrying him. Instead she thinks that by wedding Linton she can aid Heathcliff to rise.    Heathcliff, who has been ill-treated by his foster brother Hindley, is obsessed by his thoughts of revenge: "I'm trying to settle how I shall pay Hindley back. I don't care how long I wait, if I can only do it at last. I hope he will not die before I do!" (64).He comes back after three years, during which time nobody at Wuthering Heights or The Grange have known his whereabouts, and the first person he is eager to meet is Catherine. She reacts with a mixture of fright and passion, and accuses Heathcliff of being cruel as he has not been heard of for such a long time. His joy to see her again is unmistakable: "A little more than you have thought of me," he murmured "I heard of your marriage, Cathy, not long since; and, while waiting in the yard below, I meditated this plan: - just to have one glimpse of your face, a stare of surprise, perhaps, ... ...s dream and calls her a minx, Heathcliff cannot control his vehement emotions. When he realizes that his life is coming to an end he carries through his will to be buried in the same grave as the woman he loved so fervently.    My conclusion is that in this novel the themes of love and obsession are interconnected. The love between Catherine and Heathcliff runs all through the story, and that love is the reason for Heathcliff's obsession to have his revenge. He never got over being rejected by her. And he never stopped loving Catherine as long as he lived: "Be with me always - take any form - drive me mad! only do not leave me in this abyss, where I cannot find you! Oh, God! it is unutterable! I cannot live without my life! I cannot live without my soul!" (148).    Work Cited: Brontà «, Emily. Wuthering Heights. Penguin Popular Classics, 1994.   

The Gambia and the Movie Industry

Table of Contents The Globalizing of Films and Introduction of Film Industries into Developing Countries 3 The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment 8 The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment, Case Study: The Gambia 13 Bibliography18The Globalizing of Films and Introduction of Film Industries into Developing Countries Movies, films, cinema, the big picture; all of these are terms used to describe an industry that has captured the minds and imagination of billions of people throughout the world. And what an evolution process this industry has gone through. Video recording has been around since the late 1800’s, and back them the videos seemed more like Claymation technique than anything else. The videos were grainy, stopped a lot, and had no sound. Of course through time improvements have been made. As th e 20th century moved forward, so did the movie industry.Videos became clearer and longer, and so people decided to shoot movies and charge people money to see said films. The early ones of course had no sound and had to use cue cards, but as time progressed so did technology. In just a few short years not only was sound added to the films, but also color, and even 3d technology. So what comes next for this billion-dollar industry? The industry is now taking its business throughout the world; to countries that one would not expect the movie industry to set up camp due to the increase in technology and decrease of technological costs.The movie industry is also becoming less localized, in that the movies that are being produced in any of these countries are not simply made for the local audience, but rather are made for a global audience. Of course, almost everyone in the world knows about Hollywood, and Bollywood is bigger than Hollywood in terms of movies produced, though may not be as well known in the world. Nollywood is a well-established movie-producing powerhouse. In the past, when Hollywood was the main movie-producing powerhouse, Nigeria was probably one of the least places experts in the industry thought would take begin producing movies.Now, Nollywood is a main staple in movie productions each year. It appears as though these â€Å"woods† are beginning to pop up all over the world. Countries, regions, cities, are all beginning to see the benefit to having their own movie producing location. What is causing this trend of areas wanting to set up their own movie producing locations? The main aspect that is leading the way for this increase of â€Å"woods† throughout the world is the fact that movies are now being made in a less localized fashion. There are not nearly as many movies produced that are made specifically for a certain region.A movie producer is no longer going to fund a movie that will only do well in the country that it is made in. No, producers want to make the most money on the films, and that means relating the films to a global audience. Nigeria can be looked at as an example. Nigeria has a decent sized population, but how many people of that population would be willing to pay money to see a film. Not many, there are many other problems that need to be fixed before going to see a movie. So why produce movies in Nigeria for a population that would not sustain the industry? It is because the production costs have gone down so drastically.It no longer takes $50 million to make a movie. Nollywood thrives on its many producers providing small capital to many different movie projects (Haynes). The old movies that were created in, for lack of a better word, developing countries have always been inferior to those created by the US, England, and France. The technicality, special effects, costumes, and so on were never able to compete with the powerhouse countries (Callimanopulos). Now, however, with the lower cost of these techniques, these less fortunate countries are able to use the same technique, or at least those of equal quality.Sure, these countries may not be able to use the newest of filming technology (such as 3d or Imax), however these improvements give these countries a greater edge in the market. In fact, the average cost of a Bollywood film is $1. 3 million, whereas the average cost of a Hollywood film is $13. 6 million (Factoids). No longer are countries following Hollywood’s style of producing blockbuster after blockbuster. Nigerian producers realized that by dividing capital amongst many different projects, the income from each project may not be as great, however the total revenue from the combined projects is plenty to sustain Nollywood.That is why Nollywood has become the third largest movie producing area in the world. The same case can be made for Bollywood. India was an emerging market where movie producers took an opportunity to produce many movies at a che aper cost, and the effect was the same. This style of movie producing is what is allowing these developing countries to, basically, take over the market. A few decades ago the US was producing 5% of the movies in the world, however these US movies occupied 50% of the screen time in the world (Callimanopulos).While these numbers have not changed drastically, they are still beginning to take a new form. The world is producing more movies in general, and the US movies are occupying slightly less screen time than before. This decrease, however, is the forefront to what is expected to be a greater change as time progresses on. In fact, what is happening is that the major studios are begin to see how successful these â€Å"guerilla† movie making tactics is, that they are beginning to want to get into the market as well. For example, Warner Brothers is now financing French films and Fox is financing Latin American films (Toward).This just adds to why the movie industry is globalizin g so quickly, and why it is beginning to reach these developing countries. As these big companies continually invest more money into these less than fortunate countries, then the movie makers will be able to use the newest equipment to make technical better films, ensuring their spot in the global film industry. These movie producers, directors, and writers are now realizing that even with this increase of lower budget films being produced, they need to make sure that the movies produced are made for a global audience, rather than simply a local audience.France is actually experiencing the negative side of low budget film production. The number of French films produced is well over 200 a year now, however with so many of these low budget films being produced, the audience is beginning to see fewer films because of the repetitive nature of the films (Hayes). What French filmmakers failed to do was to look ahead at the big picture. Instead of writing scripts and backing films that the French society will only understand, they should have been producing films that a global audience can enjoy. By continuing to produce movies that can only be relevant in France, the audience gets bored.If these movies were more globally friendly, then there is less of a chance of the audience getting â€Å"bored† with the same predictable movies. It is this thought of less localized more globalized filmmaking that has opened the door to new areas of film. For example, 20 years ago China and Korea films were unheard of. The movies that they made there were made specifically for those countries. Now, it is very common to see Chinese or Korean films in theaters around the world (Toward). The movie industries within these countries realized that simply producing movies for their citizen’s alone is not enough.In order to stay relevant they would need to begin to produce movies that the global audience can enjoy. Specifically, South Korea has taken this attitude and run wit h it. A decade ago, South Korea was hardly in the movie scene. The current system of localizing the films was flawed. Instead, the film industry began producing movies with less nationalism so as to appeal to the global audience. As a result, the country produced The Host, the most successful movie in South Korean history, beating out worldwide famous movies like Titanic (Lee).The reason this movie did so well is that it did not focus on issues simply related to South Korea. It was a contemporary look at a monster attacking a city. Before this movie was produced, most South Korean films depicted the lifestyle of problems facing South Korean citizens. By taking on a movie that appeals to the global audience, they were able to reach a larger number of people, resulting in a much more successful film. This concept of producing fewer localized movies is allowing these smaller film industries to compete with the likes of Hollywood and Bollywood.If these smaller nations were to simply pro duce films that appealed to their own country, there would not be enough demand to sustain it. There are a lot of people in the world, and by reaching out and connecting with that audience, the smaller film industry nations are able to thrive as efficiently as the leading film industries. The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment This shift in the production of films affects the business industry in many ways. Being such a large industry, a multibillion-dollar industry. This industry is also very versatile.It does not take a lot to have the industry fall apart one year and bounce back with record numbers the following year. Since the movie industry is so big an impacts so many people, this versatility can drastically affect the business that is done in the entire country. This may not be true in the United States since there is so much other business that gets done in the country, however just th ink about the impact it could have on a small country. If the country loses small country without a high GDP loses another couple billion dollars form a poor movie year, then that country will suffer directly from that poor year.The opposite is also true. If that same country has a magnificent year in terms of movie productions and sales, then the entire country’s GDP and way of life will improve directly due to the movie industry. Since the movie industry is so vast and covers so many different areas of the business sector, including marketing, management, and finances, a country’s entire economic well-being could depend directly on the success of that movie industry, which relies on the experiences of the marketers to sell those films. Most people would consider actors, directors, and producers to be the most important part of filmmaking.Of course, these aspects are very important, but it is hard to admit that those aspects are the most important part. Just thinking about it for a second. If a movie were to have the best director of all time, director the best actor of all time, acting the best scrip of all time, it would seem like it would be the formula for an extremely successful film. The problem is, if no one knows about the film how is anyone going to be able to see it. If there are no ads, promotions, or tours, how is the movie going to make a profit.The muscle behind the movie could be the actors and directors, however the brains behind the revenue and eventually profits are the marketers. This becomes especially important when thinking about the shift of localized films to globalized films. It is one thing to be able to market a movie properly to one country, but it is entirely different to market the same movie in 5 different regions across the globe. The first place to look is towards Bollywood, the largest film industry in the world, located in India. The films produced in India are unique to their own country.These movies tend to b e, a lot of the time, musicals, which can be difficult to introduce into new territories. Recently, however the Bollywood film industry has looked toward producing more global friendly film. Just look at the success of Slumdog Millionaire. This movie stars unknown actors from Bollywood, and went on to be a huge global success, even going as far as winning at the Oscars. Similarly, one year later Bollywood released a period-epic movie entitled Jodhaa-Akbarr, which was the most successful Bollywood film at the time, being released in 26 other countries.The following year, My Name Is Khan was released in 70 countries, taking over as the most successful release from Bollywood in terms of release countries and revenue (Mahmood). This clearly shows that Bollywood is following the trend of trying to release more globally friendly films, but the important part that always gets overlooked is that marketing of these globally friendly films. It is put best when it was said, â€Å"In Bollywood today, if the box-office is King, then marketing is the Queen† (Bollywood). This seems to put Bollywood in the best perspective.Of course, box-office and revenue are the ultimate goal of any movie being released in Bollywood, which is why box-office can still be considered king. On the other side, these movies could never reach those revenue streams without marketing. The two go hand-in-hand. With countries such as India trying to release produce globally friendly movies, marketing becomes even more important. This can include creating a trailer that will attract the attention of the most consumer, to actually doing the market research to find out which country’s would be the best to release the film in and which countries the film would not fare well in.This is connecting the film to the audiences that are most likely to create a large return on profits (Arons). The cost to market a movie properly has gone up. The audiences are expecting to see more trailers, more app earances, more billboards, more everything, and as inflation and prices begin to go up, it is easy to see how expensive it can become to promote a movie (Bollywood). This again details the importance of picking the right countries to release the movie/market in. If a marketer fails to pick the right country, it can be a large expense on the film company.It is the marketers job to put in the time and money to promote the movie in the best way possible on the smallest budget possible. These movie companies in areas like India do not have the amount of spending that US film companies have, which is why it is so important to count every penny. In addition, Bollywood continues to find new markets in which to export. In fact, in the past 4 years there has been a 60% growth in overseas sales (Lorenzen). As these sales continue to rise, there will be more need for marketers.The importance of all of this is that as more countries, like India with its Bollywood, begin to improve their movie i ndustries, they are going to need marketers. As the movies that these movie industries produce, such as in South Korea and Taiwan, begin to look towards the global market with their movie productions, their marketing tactics need to improve. Since most countries with a film industry are making globally friendly films, the need for marketers, accountants, and the likes will increase. A company will need a lot more employees to promote a movie abroad as compared to promoting one in a single country.The need of so many new employees to keep up with the demand of overseas promotion can vastly help the economies of any country, especially those that are less fortunate than our own, which is where many of these new film industries are popping up. A little over a decade ago, Nigeria was a crime-ridden country that where people were afraid to leave their homes. This was before the time of Nollywood (Obhafuoso). This, obviously, would lead to a problem with the economy. If people were afraid to leave their homes, how would people spend money? How does an economy survive without money being spent?The short answer is that it cannot. To make matters worse, the reason people were turning to crime was because there was no work to make money at. It was a vicious cycle that seemed to have no end. Nollywood became Nigeria’s answer to these problems. If the country could get people jobs, and give them a decent wage, then that would (at least in theory), reduce the number of people who would have to turn to crime to support themselves and their family. Did the theory work well in the business world as well as it was suppose to? In short, yes.To put it into scope, Nollywood is considered the second largest employer of labor. Each film that is made employs, on average, 130 people (Obhafuoso). So how many movies are made each year? Well, each week, there are 30 new movies that hit the market. That is 4,500 movies each year (About Nollywood). This is a drastic change from the late 80’s to early 90’s. Back then it was extremely dangerous to walk around and even harder to find work. Now, with the growth of Nollywood, not only are the streets safer, but the way of life of the citizens is improving because of the money that is generated from the movie industry.These employees of these 4,500 films are going home with a minimum of 5-10,000 naira per film, but can make up to 20-25,000 naira. That is equal to about 128 US dollars (About Nollywood). It may not sound like a lot, but that kind of money really can change the lives of a family, economically and socially. By raising a kid on a fair day’s wage, that same child will see that it is possible to make a living without the crime that seems to plague the country at the moment. It is a turning point for the country.Nollywood injects the country with $250 million dollars a year (About Nollywood). In a country that was not well off to begin with, that is a huge difference. This one industry has single handedly changed the economic downfall of a country. There are of course still problems, still crime, still unemployment and poverty in the country, but there always will be. This film industry can be an example of a tool that can be utilized by a country to fight poverty and crime, and vastly improve the economy and standard of living throughout the country.The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment, Case Study: The Gambia Now the question turns to where to next open a movie industry. Africa seems to be the newest location where these new film industries (like Nollywood and Bollywood) are being created. A movie industry is exactly what many of these African countries need. There is not a lot of stability in these countries, both politically and, more importantly, economically. As shown earlier, a film industry can pump a large amount of money into an economy as ell as employee many ci tizens with jobs and a steady income. One country in Africa that seems to be looking at these statistics is The Gambia. Gambia is located on the western shore in Northern Africa. In Gambia, about 60% of the population falls below the overall poverty line. This can be due to the fact that the unemployment rate in the country is over 40% (The Gambia: An Assessment). With such a high unemployment rate, it is difficult to maintain an economy. The introduction of a national film industry in Gambia would allow for the economic growth that the country seems to be in need of.If a country wishes to be economically successful, it is important to be a part of the global economy. A country does not need to be a part of the global economy to sustain itself, but of course life can be made easier for the citizens of global economy countries. It appears that Gambia, and its 1. 8 million citizens, are struggling with their economy (History). If 60% of those 1. 8 million people are out of work, then there is clearly a need for the creation of new jobs. As stated earlier in the paper, many countries have had similar problems with their economies, and needed to change something.These countries saw the film industry as an opportunity to help its citizens. The film industry can be made extremely global if done correctly, which would allow for greater demand for films and create more jobs. Gambia is following suit by attempting to also start its own economy. There was once a short lived film industry in Gambia, but was shut down by the government in 1994. Since then the government has had major control of media outlets such as radio and television (History). Over the years the country has been slowly switching to give the people more power and control over their lives.It is this slow shift in power that is allowing Gambia and its citizens to have another go at creating a film industry. The government is also beginning to understand the need for change in such an impoverished country . Since the citizens are now able to vote for their leaders, it is now of more importance of these leaders to keep the citizens happy. If the country is not making any money for its citizens, then these leaders will not be re-elected. This is extremely important because the creation of such a big industry in a country of poor economic standard would require support from the government (Kasumaye). In order to get movie roducing off the ground, there needs to be investments. How can people invest if no one has enough money? That is where the government needs to step in and begin to financially back this industry. As the movies begin to take off and sell and make profit, then the industry will be able to sustain itself. Until then the government needs to understand the effects such an industry can have on Gambia. It seems strange to think that the government should back an industry such as filmmaking. Would it not be better to back things such as farming? Farming is important, but farm ing will not bring the country into the global economy.The film industry in Gambia has a large impact on the citizens of the country. It creates commerce throughout the entire country and teaches the individuals in the country new skills (The Gambia and its). Any kind of film costs a lot of money. In fact, simply look at The Hobbit. The new movie was filmed in New Zealand, and contributed more than 2. 4 billion dollars to the New Zealand economy (Child). That movie is an exception, since they are such large production unites, however it just goes to show that one movie really can make a difference in the economy.The film companies need to feed their workers, hire clean up crews, etc. , and if Gambia creates a major film industry with many movie companies, then the economy will reap the benefits as much as the CEO’s. Going hand in hand with an increase in commerce is that fact that a new industry will create many new jobs for the citizens. In fact, it is estimated that a film industry created in The Gambia would employ, at a bare minimum, 5,000 Gambian youths (Janko). This does not include the actors, directors, or any of the business aspects (such as marketers, accountants, financers, etc. . This is simply extra people needed on set to help with set up, tear down, dining, and every other aspects involved with filmmaking. As the industry begins to take off, so will the amount of jobs available. The more movies that are made, the more jobs will have to be filled. These 5,000 jobs can increase to 20,000 if the film industry grows. Nearly 20,000 new jobs can be a huge benefit to an economy that is suffering from high unemployment. Clearly as more people get jobs and begin to receive a steady income, the more money families will be able to spend on the market. The ore money that is spent on the market, the faster the economy will turn around. The faster the economy turns around, even more jobs will be created to keep up with the improvements. In fact, a well organized film industry could not only help the standard of living in Gambia, but also the surrounding areas as well (Sankanu). As the industry grows, it is very possible for citizens of surrounding countries to migrate over to Gambia in order to be apart of the industry. This influx of new people also means that these same people will be spending their money in the Gambian economy.Also, as the Gambian film industry creates more and more globally friendly movies (if they continue to follow the current trend in movie making), then the surrounding countries could be big importers of these films. Countries closer to Gambia may find Gambian films more appealing than, say, a Hollywood blockbuster. These imported movies can clearly help both video stores and movie theaters in these bordering countries to survive. As stated earlier, marketing is one of the most important factors in the film production process. The consumers need to know about the movie in order to see it.That being said, a Gambian film industry would open the door for all sorts of marketing professionals, both local and global marketers. It would seem pretty obvious that the locals of the country would work on the local promotion of the film. It would not be too far fetched to think that a movie company would want to hire a professional marketer from an already well-established company overseas. It can be a safe assumption that these kind of professionals will most likely have more experience with this global marketing than a native individual from Gambia. Normally, marketing a film globally would be extremely difficult.However, due to the established tourism industry and breathtaking scenery, Gambian movies may be easier to promote to the world than, say, a movie from Chad (Kasumaye). If the world has a basic understanding of The Gambia, then people will be much more open to watching a film from Gambia. This makes the jobs of whatever marketing professional get the job that much easier. The Gambia is currently struggling to improve its economy and standard of living. The unemployment is too high and their economy is not sufficient enough to give its citizens a proper standard of living. Nigeria was in a ery similar situation, and by adding a film industry, hundreds of millions of dollars was expelled into the economy, creating jobs, and improving the standard of living. The Gambia has a similar opportunity, in that there are plenty of actors, directors, and writers that want to create films, there just does not seem to be enough capital to truly get the industry off the ground. The government needs to realize this opportunity, and fund (at least for the beginning) the creation of this industry so as to create a greater flow of cash and employment throughout the country.This will create a large number of new opportunities for marketers to jump into the new industry to become a part of the growing phenomenon. A Gambian film industry can not only help the economy and business th rive in the country, but can also create new business opportunities on a global scale as well. Bibliography â€Å"About Nollywood. †Ã‚  This Is Nollywood. N. p. , 2006. Web. 08 Nov. 2012. . Arons, Marc. â€Å"Five Key Drivers of Global Marketing. †Ã‚  Forbes. Forbes Magazine, 17 Mar. 2010. Web. 07 Nov. 2012. . â€Å"Bollywood Goes over the Top with Marketing Bollywood, Updated Feb 25, 2012 at 03:10pm IST. †Ã‚  Http://ibnlive. in. com/. CNN, 25 Feb. 2012. Web. 06 Nov. 2012. . Callimanopulos, Dominique. â€Å"Film and the Third World. †Ã‚  Cultural Survival. N. p. , 11 Feb. 2010. Web. 31 Oct. 2012. .Child, Ben. â€Å"The Hobbit Boosts New Zealand Film Industry. †Ã‚  The Guardian. Guardian News and Media, 04 Apr. 2012. Web. 13 Nov. 2012. . â€Å"Factoids. †Ã‚  : Bollywoodcountry. N. p. , 2011. Web. 03 Dec. 2012. . Hayes, Graeme, and Martin O’Shaughessy. â€Å"French Cinema: Globalization, Representation, And Resistance. † French P olitics, Culture, & Society 23. 3 (2005): 1-13. Academic Search Premier. Web. 3 Nov. 2012 Haynes,

A Mothers Love: Summary

Nothing comes close to having love that a mother haves for her children. Most women are great mothers to their children. Women that carry their children before they are born and then continue to take care them throughout their childhood and even into adulthood. Moms make sure that their children are safe and happy through their childhood. It is the unconditional love that a mother feels for her children that drives these feelings. It is hard to describe the feeling that a mom has towards her children. Most people don’t understand this love unless they are mothers themselves.Raising a child comes with a lot of frustrations, starting the needy new born baby that needs regular care to a teenager, a mother's job is everything but easy. A famous saying states that â€Å"God could not be everywhere and so he invented mothers†, these words are an inspiration to mothers all across the world. A mother puts her children before anything else, including their own comfort and happin ess. Mothers give alot of support to their child, whether it is visible support or background encouragement. Not only do mothers support their children, but they hold the whole family structure together.This role is not always plain sailing. Mother’s can also be mad or hurt. Mother’s often takes the fallout for the toddler tantrums and the teenage angst. Despite this, mothers will love their children no matter what they do. Mothers were meant to be the cheerleaders for their children, sometimes in loud and visible ways, sometimes in unspoken way in the background. Mothers can often be the backbone of families. A mother’s job is not always the easiest one. Moms have to make sacrifices and can also have their hearts broken.The great thing about mothers is that they usually understand and love their kids in all ways. Every year there is a day set aside to celebrate the role of a mother. This day is called Mother's Day. This day is a good opportunity for children of all ages to show their appreciation for the work of a mother. Every year there is one special day put aside for mothers. What else could it be called but â€Å"Mothers Day. â€Å"? This is the day that their sons and daughters who are grown make the long distance calls or take their moms out for dinner. Mother's Day is a special day when mom gets the flowers she deserves.Mother's Day is a day when children stop and say thank you to mom for all she has done over the years. Young children make mothers homemade cards that bring tears to mother's eyes and make her realize that it is all worth it. Describing a mother's love is impossible. It is a feeling that can only be understood by those who are mother’s. In time, a mother's daughters will grow up to be mothers themselves. Never underestimate what a mother has over a child. It may not always seem this way, but children look to their mother for guidance on how they should deal with certain situations in everyday life.On the r are occasions that a mother is unable to look after their children, maybe through illness or death, it can have a tragic impact on the life of the children. Mothers have incredible power over their children that they must be respected. It is a tragedy for a child when the mother is not someone who looks after the child properly. It is a tragedy when a child or children lose their mother's at a young age. Official Essay A Mother’s Love Nothing can come close to the love that a mother feels for her children. Most women are inherently excellent mothers.Women carry their young before they are born and then continue to nurture them throughout their childhood and even into adulthood. Mothers make sure that their children are safe and happy throughout their childhood. It is the unconditional love that a mother feels that drives these feelings. It is hard to describe the feeling that a mother has towards her children. In fact, most people do not understand unless they become a mother themselves. Raising children comes with its own share of frustrations, from the needy new born baby that requires regular care to the sullen teenager, a mother's job is anything but easy.A famous saying states that â€Å"God could not be everywhere and so he invented mothers†, these words are a great inspiration to mothers across the world. When all is well, a mother puts her children before anything else, including their own comfort and happiness. Mothers give an awful lot of support to their children, whether it involves very visible support or simple background encouragement. Not only do mothers support their children, but they also often hold the whole family structure together. This role is not always plain sailing. A mother can also be upset or hurt.Remember that a mother often takes the fallout for the toddler tantrums and the teenage angst. Despite this, mothers, generally, will love their children no matter what they do. Mothers are meant to be the cheerleaders of t heir kids, sometimes in loud and visible ways, sometimes in sublet or unspoken ways in the background. Mothers are often the backbone of families. Mother’s job is not always an easy one. Mothers have to make sacrifices. Mothers can have their hearts broken. Mothers must be the conscience of young children and are often the brunt of their anger and pain as they grow into adulthood.The great thing about mothers is that they usually understand and love their kids anyways. Every year there is a day set aside to celebrate the role of a mother. Unsurprisingly, the day is called Mother's Day. This day is a great opportunity for children of all ages to show their appreciation for the work of a mother. Gifts and cards, often handmade with care, are given as a sign of love. Every year there is one special day put aside for mothers. What else could it be called but â€Å"Mothers Day. â€Å"? This is the day that sons and daughters who are grown make the long distance calls or take the ir moms out for dinner.Mother's Day is a special day when mom gets the flowers she deserves. Mother's Day is a day when children stop and say thank you to mom for all she has done over the years. Young children make mothers homemade cards that bring tears to mother's eyes and make her realize that it is all worth it. Describing a mother's love is virtually impossible. It is a feeling that can only truly be understood by those that experience it. In time, a mother's daughters will grow up to be mothers themselves. Never underestimate the influence that a mother has over a child.It may not always appear this way, but children look to their mother for guidance on how they should deal with situations. On the rare occasions that a mother is unable to look after their children, maybe through illness or death, it can have a tragic impact on the life of the children. Mothers have incredible power over their children that they must be respect. It is a tragedy for a child when the mother is n ot someone who looks after the child properly. It is a tragedy when a child or children lose their mother's at a young age.

Free Essays on Eurocentrism

In historian Lynn White’s book, Medivieval Technology and Culture Change, he argues that various technological advances within the field of agriculture related directly to monumental social, economic, and cultural changes of Europe. Therefore, these technological advances and innovations led directly to Europe’s rise to capitalism in modern times. White supports his theory by way of technological determinism, or the claim that new technology is the primary cause of change, regardless of where the technology came from. While technological advances and innovations are valued highly in societal, economic, and cultural changes it is important to understand both how the technology reached Europe, as well as other facets of change that may have contributed to Europe’s rise to power. In White’s book, he specifically sites the importance of the heavy plow, horse collar, and use of horse power as key innovations that led directly to Europe’s rise to power. However, what he fails to take into consideration as Blaut comments in his critique is the origins of these innovations as well as the geography of Europe during this time (pg. 34). Sadly, none of these criteria are taken into consideration given the entire support for his argument is the idea of technological determinism. With the blanket argument of technological determinism White has thrown out the idea of other cultures and society’s innovativeness and fails to give credit where credit is do, while seemingly convinced that other cultures were not capable of such dramatic technological invention, or even the capacity of thought to create such innovations. Rather than consider the likelihood of other cultures contributions to the rise of Europe White is blinded by technological determinism. As a result, he is unable to see that much of the technology that supposedly led to Europe’s rise to power can be found in other parts of the world long before it shows up in Eu... Free Essays on Eurocentrism Free Essays on Eurocentrism In historian Lynn White’s book, Medivieval Technology and Culture Change, he argues that various technological advances within the field of agriculture related directly to monumental social, economic, and cultural changes of Europe. Therefore, these technological advances and innovations led directly to Europe’s rise to capitalism in modern times. White supports his theory by way of technological determinism, or the claim that new technology is the primary cause of change, regardless of where the technology came from. While technological advances and innovations are valued highly in societal, economic, and cultural changes it is important to understand both how the technology reached Europe, as well as other facets of change that may have contributed to Europe’s rise to power. In White’s book, he specifically sites the importance of the heavy plow, horse collar, and use of horse power as key innovations that led directly to Europe’s rise to power. However, what he fails to take into consideration as Blaut comments in his critique is the origins of these innovations as well as the geography of Europe during this time (pg. 34). Sadly, none of these criteria are taken into consideration given the entire support for his argument is the idea of technological determinism. With the blanket argument of technological determinism White has thrown out the idea of other cultures and society’s innovativeness and fails to give credit where credit is do, while seemingly convinced that other cultures were not capable of such dramatic technological invention, or even the capacity of thought to create such innovations. Rather than consider the likelihood of other cultures contributions to the rise of Europe White is blinded by technological determinism. As a result, he is unable to see that much of the technology that supposedly led to Europe’s rise to power can be found in other parts of the world long before it shows up in Eu...

How to Make Frozen Bubbles on Dry Ice

How to Make Frozen Bubbles on Dry Ice Dry ice is the solid form of carbon dioxide. You can use dry ice to freeze bubbles solid so that you can pick them up and examine them closely. You can use this project to demonstrate several scientific principles, such as density, interference, semipermeability, and diffusion. Materials Needed Bubble Solution (from the store or make your own)Dry IceGloves (for handling the dry ice)Glass Box or Cardboard Box Procedure Using gloves to protect your hands, place a chunk of dry ice in the bottom of glass bowl or cardboard box. Glass is nice because its clear.Allow about 5 minutes for carbon dioxide gas to accumulate in the container.Blow bubbles down into the container. The bubbles will fall until they reach the layer of carbon dioxide. They will hover at the interface between air and carbon dioxide. The bubbles will start to sink as the bubbles cool and the carbon dioxide replaces some of the air within them. Bubbles that come into contact with the dry ice chunk or fall into the cold layer at the bottom of the container will freeze! You can pick them up for closer examination (no gloves needed). The bubbles will thaw and eventually pop as they warm.As the bubbles age, their color bands will change and they will become more transparent. The bubble liquid is light, but it is still affected by gravity and is pulled to the bottom of a bubble. Eventually, the film at the top of a bubble becomes so thin th at it will open and the bubble will pop. Explanation Carbon dioxide (CO2) is heavier than most of the other gasses present in air (normal air is mostly nitrogen, N2, and oxygen, O2), so most of the carbon dioxide will settle to the bottom of the aquarium. Bubbles filled with air will float on top of the heavier carbon dioxide. Use a tutorial for calculating molecular mass, in case you want to prove this for yourself. Notes Adult supervision is recommended for this project. Dry ice is cold enough to give frostbite, so you need to wear protective gloves when handling it. Also, be aware that extra carbon dioxide is added to the air as dry ice vaporizes. Carbon dioxide is naturally present in air, but under some circumstances, the extra amount can present a health hazard.

Cadbury Is A Leading Global Confectionery Company Marketing Essay

Cadbury Is A Leading Global Confectionery Company Marketing Essay Introduction Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. The company employs around 50,000 people and has direct operations in over 60 countries, selling their products in almost every country around the world. The company creates brands people love, brands like Cadbury, Trident and Halls. The company heritage starts back in 1824 when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then Cadbury have expanded the business throughout the world by a program of organic and acquisition leg growth. On 7 May 2008, the separation of Cadbury confectionery and Americas Beverages business was completed creating Cadbury plc with a vision to be the world’s Biggest and Best confectionery company. Mission Statement â€Å"Cadbury means quality† this is the company promise. The company reputation is built upon quality; the company commitment to continuous improvement will ensure that the company promise is delivered. Cadbury has established itself as a company of fairness and integrity, which always attempts to operate as a socially responsible business. Value Performance Cadbury is passionate about winning. The company competes in a tough but fair way. The company is striving, hardworking and makes the most of the abilities. The company is prepared to take risks and act with speed. Quality Cadbury put quality and safety at the heart of all of the activities such as product, people, partnerships and performance. Respect Cadbury genuinely care for the business and the colleagues which like listen, understand and respond. The company is open, friendly and welcoming. The company embraces new ideas and diverse customs and cultures. Integrity Cadbury always strive to do the right thing. The company does the business with honesty; openness and being straight forward characterize the way. Responsibility Cadbury take accountability for the social, economic and environmenta l impact. In this way the company aims to make the business, partners and communities better for the future. Cadbury Business Principles are the code of conduct of the company and also take account of global and local cultural and legal standards. They confirm the company commitment to the highest standards of ethics and business conduct. The core purpose of the company is creating brands people love. The core purpose captures the spirit of what the company is trying to achieve as a business. Market Share By participant, the market is relatively fragmented, with the five largest confectionery companies accounting for around 40% of the market. There are a large number of companies which participate in the markets only a regional or local basis. Cadbury compete against multinational, regional and national companies. The graph shows that Cadbury is the second highest of the total confectionery in the market share. Halls is the largest brands in candy of Cadbury. Cadbury have number one and number two confectionery market position in 20 of the world’s 50 largest confectionery markets by retail sales value. Financial statement The graph shows the financial situation of Cadbury from 2006 to 2009. As we can see in the graph, the revenue is reached  ¿Ã‚ ¡5975 million is year 2009 which is slightly increase about 5% from year 2008. In operating income, year 2009 is the highest compare to previous year which is  ¿Ã‚ ¡507 million. Last but not least, year 2009 having 9% of the operating margin which is slightly increase from year 2008. As a conclusion, In year 2009, the performance is pretty well compare to the previous year due to there a keep increase since year 2006 to 2009.

Finance (Corporate) Essay Example | Topics and Well Written Essays - 1500 words

Finance (Corporate) - Essay Example This meant to give each proposal a chance to convince the capital budgeting committee for approval. The initial project concerned expanding an existing Match My Doll Clothing line, which had a demonstrated record of accomplishment in the earlier period. The subsequent project initiated a fresh initiative referred to as New Doll Film/DVD, which applied an online software permitting users to tailor a doll’s characteristic to the customers’ specifications. This required calculation of the Net Present Value (NPV) of both ventures to discover which project is more lucrative. Simulation Process Finance Simulation process involve accessing simulation platform. Click prepare tab to access simulation summary, which gives New Heritage Doll Company assignment summary and how to play tab for procedure. Simulation process involves comparison of the following parameters between chosen projects. Theses include NPV, payback period, IRR, profitability index and project milestones and ri sks.    Compare revenue by division, operation profit by division and total assets by division. Compare I/S and B/S in regards to Company consolidated, production consolidated, retail consolidated and licensing consolidated. Further, compare cashflow statement, financial analysis, project details and financial history. Balance sheet Finally decided on the projects to propose as Match My Doll Clothing and New Doll Film/DVD According to projects details they compare as follows. Project comparison The following discussion leads to project chosen for each year and reasons. The market is always divided into two major segments: video games and traditional toys and games. The second segment was additionally divided into child/preschool toys, sports toys and dolls outdoor, and other toys and games involve arts and crafts, action figures, plush toys, vehicles, and youth electronics gargets. The America market for games and toys was dominated by large international enterprises that benefit from economies of balance in production, design, and distribution. Revenues were exceedingly seasonal; the largest selling period in the United States during winter holiday period (Project Analysis Services, 2011, Pg 1-2). The observable fact of age compression; the propensity of younger kids to obtain dolls that had conventionally been intended for older ones, reduced growth in the baby doll segment hence hindering profitability. Competition is always a risk factor and a constraint in any business. New Heritage Doll Company is not exempted; other doll producers are vigorous and they targeted similar demographics and marketing media is similar. Lasting branded name for a doll is rare to come up with. Financial committee also reluctant to finance projects due to licensing proposals and conflict of interest, which posses a risk in regard to profiting (Studymode, 2009, Pg 1-2). Net Present Value is considered through measuring of the following parameters. Operating projections applied to build up cash flow forecasts and then to work out    Net Present Value, payback period, Internal Rates of Return and other investment metrics. The cash flows debarred all financing charges and non-cash objects such as depreciation, and were computed on an after-corporate-tax base. The New Heritage’s company tax rate stated as 40%. Discount rate stated to have been set at 8.4% - for mild-risk scheme. NPV calculations incorporated a terminal

A Critical Analysis of Some Processes in the Cultivation Effect by Research Paper

A Critical Analysis of Some Processes in the Cultivation Effect by Robert Hawkins and Suzanne Pingree - Research Paper Example The methodology adopted by the researchers, including detailed description of control variables introduced, is comprehensively explained. Any similarities, as well as the differences, in researchers’ approach with Gerbner and Gross’s method, are pointed out. The qualitative as well as quantitative data is properly explained and the researchers’ justifications for the deviant data values are also analytically evaluated. The findings, which stated that the very young audience is not psychologically mature enough to get ‘cultivated’ by television, and perception of a ‘violent’ world is associated with the amount of crime related dramas and cartoons seen by the children, are adequately explained. Any shortcomings in the researchers’ approach and logic, such as, small research period, and generalized control variables, are discussed. Proper recommendations, for instance, advanced study of preconceived notions in children over a long pe riod of time, are provided. Introduction In 1976, while exploring the continuing effects of extensive television viewing on American audience, George Gerbner and Larry Gross introduced the ‘cultivation theory.’ The primary conclusion of their research was that prolonged exposure to violence related material on the television, results in the formation of a societal reality in the minds of the viewers, which further dictates their thought formation and alters their social behavior (Gerbner and Gross, 1976). To further this hypothesis, Robert Hawkins and Suzanne Pingree, in 1977, conducted a detailed research, to study how exactly cultivation effect takes place, and what variables can enhance or diminish it. In 1980, they documented their findings in a publication titled â€Å"Some Processes in the Cultivation Effect,† which is the subject of this paper. This paper will analyze how Hawkins and Pingree, in the light of ‘cultivation hypothesis’, formulate d their thesis, conducted research, and interpreted qualitative and quantitative data. Furthermore, this paper will suggest any revisions, deemed necessary, to their adopted research methodology, along with the recommendations that can enhance their findings. Hawkins and Pingree’s research was based on the already established fact that the viewers highly exposed to television programming, both aggressive and non aggressive, would carry a certain amount of prejudice in their social outlook. They were also influenced by the contrasting and contradicting studies conducted by various researchers in other parts of world, controlling numerous variables, such as Doob and McDonald’s study of cultivation effects among various demographics in Toronto, Canada (1979), and Wober’s research in Great Britain (1978). These studies showed that the effect of television on viewer’s perception is certain, however, what is still unknown is the exact ‘size and importance of that effect’ (Pingree and Hawkins, 1980). Generally, it was observed that, when controlling a third variable, there was no strong relation between watching violent programming and fearing that viewer himself would get involved in a similar scenario. One of the reasons could be that people in other parts of the worlds were unconsciously aware that their society was different than that of America, and therefore, were not impacted that much by American programming. Furthermore, not much research had been done involving controls that would illuminate the exact process of cultivation in the children. There had been studies involving age as a variable, and discovering that children in the learning stages are usually more susceptible to the television messaging systems, as compared to very young and an older audience (Drabman et

Therapeutic skills and practice Essay Example | Topics and Well Written Essays - 3000 words

Therapeutic skills and practice - Essay Example It is not meant to create differences among people and it does not draw comparisons based on class or money. It is a humanistic process, and deals with humans as such. â€Å"Counseling may deal with one can learn about depression, phobias, anxiety, obsession, attention deficit, learning disability, and a host of other related issues; there are also sections on behaviour therapy, children and adolescents, couples, biofeedback, and many more† (Richards, 2000). After duly understanding theories, the most important part is to relate with the application of the same. It shall be most pertinent for her to convert the theoretical knowledge learnt from the models, to be able to link it in real-time, with the symptoms and actions presented by people in actuality. The important thing to note here is that, it is not possible simply by giving state-of-the art medicines to generate a healthy relationship with the client. This relationship is crucial for the psychological healing and intrinsic motivation of the client. When a person learns to communicate in an effective manner, it is only then that a much needed liaison is made between the two parties, and an environment of trust is created. This then gives rise to a therapeutic setting that is most conducive to the cause of the treatment. The psychoanalytic theory presented by Freud and the Behaviourist one, presented by Watson, form the basis of understanding personality in humans. Speaking as a whole, the former focuses largely on the processes that are hidden and away from the naked eye; ideas, concepts and cognitive processes that shape personality are essentially considered to be away from conscious control. Whereas, the latter supports analyzing personality ‘at the face of things.’ It attempts to objectively qualify behaviour, not only in terms of understanding it, but also in the context of

Political economy Term Paper Example | Topics and Well Written Essays - 2000 words

Political economy - Term Paper Example Not only do these nations face internal challenges but they also have to contend with massive amounts of debt that they owe to developed countries. This issue will be the focus of the rest of the essay, which will elaborate on the merits and demerits attached to the policy of totally writing-off the debt owed by the most impoverished of Third World nations. Firstly, there is a strong case to be made for total debt relief from a post-colonial reparation perspective. Most countries that presently fall under the Heavily Indebted Poor Countries (HIPC) category are former colonies for European imperialism. The HIPC group is predominantly comprised of countries from Africa and Asia. A primary reason for their prevailing impoverished economy was the exploitation suffered by them during the colonial period. Similarly, the prevailing political chaos in most of these countries is partly due to the abrupt transition of power from the imperialists to the local elite – a transition that did not make provisions for the establishment of democratic institutions and processes. The HIPC Initiative conceived and proposed by the World Bank and its agencies is one of the methods through which Third World Debt could be reduced. In other words, the initiative is intended to â€Å"release resources for poverty reduction, increase incentives for reform s, and remove a deterrent for both domestic and foreign investors† (Cappelen, et. al, 2007, p.69)). According to the World Bank, as of June 2006 "nominal debt service relief of more than US$59 billion has been approved for 29 countries through the HIPC Initiative, reducing their Net Present Value of external debt by approximately two-thirds. Of these countries, 19 have reached the completion point and have been granted unconditional debt service relief of over US$37 billion." (Cappelen, et. al, 2007,

Jackson Pollock Exhibition New York Essay Example | Topics and Well Written Essays - 750 words

Jackson Pollock Exhibition New York - Essay Example The paper "Jackson Pollock Exhibition New York" focuses on the artworks of Jackson Pollock. The art was first exhibited, in Sidney Janis Gallery, during Pollock’s solo exhibition, in November of 1952. The date of the painting has been mistaken frequently being given as 1953. The creation of the blue poles attracted much attention. creation of the blue poles attracted much attention. The artist has made painting over other existing paintings, and the other paints were just covered up. It seems Pollock began painting canvases that were spread on the floor. The un-stretched canvas was then stretched on the wall, after the first layer of paint was dry, by tacking it along the top edge to a beam, which stretched across the wall where more paint was added. The canvas was then left unattended to, for a period. The blue paint that run through the thick ridges of the existing paint layers was visible after the second painting is done. This is an indication that they were quite dry by t hat time. Pollock was the first painter to pour paint rather that use brushes and palette. â€Å"Action† is the only image Pollock painted. This image, however, seemed inadequate for his creative process. This is in relation to his earlier works. Lavender Mist is three meters long (nearly 10 ft). It is also a massive expanse on a heroic scale. It is decorated with colored scribble, spattered lines that cross its entire surface but now thickening, and trailing off to a slender skein. Its eye is constantly eager.