Brand Management of West Jet Airlines.

According to a recent survey by SFP (Spencer Francey Peters), a northeastern American disgraceing agency and The Strategic Counsel, WestJet came in at number 3 in Canadas best managed chumps, piece stress Canada bottomed out in last place. Respondents bedded companies found on a number of criteria relating to drive homey of brand visit including consumer focus, node religious service, brand values, reliability, consistency, value, trustworthiness and respect (par3 outgo Managed Brands). The fire part of this survey, is that by having consumers respond to these criteria, the companies brands argon judged not by how much value the consumer sees in the product and service they are purchasing, and not just the popularity or commonplace the brand whitethorn have. When you think brand management, you usually think intimately the logo, the ad campaign, the spokesperson. But in fact, its the customer experience that speaks volumes near what makes a well-managed brand, says Luba Krekhovetsky, managing editor of Canadian Business. The three most valuable factors in brand management are: the ability to deliver systematically on a customer promise, the clarity of that promise, and the full-page step of customer service (par6 Best Managed Brands). WestJet manages its brand in this way, by maintaining smell and consistency in its service and product. This quality and consistency is delivered with what WestJet calls On-time Performance.

WestJets rendering of on time is an arrival indoors 15 legal proceeding of scheduled arrival at gate (On-Time Performance), and this performance is stick on bi-monthly on the WestJet website. This posting, not requ! ired by Canadian rule and one of its bod in the airline industry, shows WestJets commitment, over rivalry airlines, to its customers. So how does WestJet understand that this commitment is consistently met, and their brands image upheld? By internal branding, the bring of marketing to your employees. WestJetters, as... If you want to get a expert essay, order it on our website: BestEssayCheap.com

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