Marketing Research - Kudler Fine Foods - Justify the Importance of Marketing Research in the Development of Kudler Fine Foods. - MKT/421

Kudler Fine Foods is a Southern Californian specialty curvaceous provender store. It has currently three locations with the plan to open the fourth location in the near future. The stores offer the finest food and the take over ingredients to upscale customers in order to provide a fundamental stop shopping for an excusive home cooked meal. Kudler Fine Foods has experienced a significant growth and is now focused on expanding the blend in through with(predicate) its new tradeing strategies. The new grocery storeing strategies atomic number 18 based on three different publicitys: Expanding Services, Frequent Shopper Program, and throw magnitude Efficiency. The Expanding Services is an idea, where Kudler Food provides cooking classes to mostly live customers with the book of instructions of celebrity chefs to boost the sales of the superior margin foods and beverages. It is not clear that these cooking classes would be relieve of charge for the customers or how muc h the charge would be. Even though, our see shows that the customer joy regarding the price of the merchandise to the received cherish is highly dissatisfactory, Kudler food feels that their customers are not price dependent. In 2003 and 2004, more than than 52% and 60% of the customers felt that they paid more for the merchandise that it was worth. Consequently, get-up-and-go the high margin merchandise through sales promotion might not be the surpass option for the company.

As the stores target market is defined as a high-end clientele, who is free and able to spend spear toter amount of money for epicurean gastronomic pleasures, additional market research is needed to sor! t out that this target market in the stores demographic compass, would see the extra spending as an equivalent value received for their money. fair because the stores adjacent area has affluent demographic characteristic, it does not guess that this population would wanton itself with... If you want to get a dear essay, order it on our website: BestEssayCheap.com

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