Rhetorical Analysis

Pro-Age Against a stark, gray background sits a woman. The run-in excessively old to be an anti-aging ad, run across her knee and chest. Her bruiser is completely gray, wrinkles line her face and she, most likely in her mid-mid-fifties, sits nude and confident in this advertisement. The video excuses to a close-up of new(prenominal) womans skin. She too is naked. The same words subvert across her body. This video ad consists of four naked women ranging from their fifties to sixties. The video focuses on the womens skin and the same elapse word runs across each one of their paintings. After the come through repeating of Too old to be an anti-aging ad, the screen turns etiolated and the words But this isnt anti- mount appear in gray lettering. In bold red, the words This is pro- succession tail the screen. A sophisticated, feminine verbalize then states, New plunk Pro-Age: because smash has no limit. Finally, an image of the genus Columba products is shown agai nst a gabardine background with the Dove stigmatise and Pro-Age website. Placing the red bottles against a bare, clean background is a cunning way to showcase the gorgeous product design. The overall simple mindedness of this 32-second mercantile itself catches attention, forcing audiences to focus on its surprising subjects.

This mercantile represents strike in the older generation, a demographic often ignore by beauty advertisements. The commercial is effective because it take ups what parliamentary law and the beauty industry considers a womans flaw: age and wrinkles. As a result, this is one of the most famous and contentiou s advertisements in the Dove Pro-Age Campaig! n. The Dove Pro-Age promotion is groundbreaking because in a society that idolizes youth and unattainable perfection, Dove chooses to embrace truth. Doves positive message of beauty with age communicates to a big(a) population, beyond just that of its target audience, which is women in their forties and beyond. As a young, female consumer, the Dove commercial also appeals to me because it displays the everyday...If you wishing to get a full essay, rescript it on our website: BestEssayCheap.com

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