Hong Kong Disneyland Case Analysis

Case I: Hong Kong Disneyland Chun Wei Lin Tuid: 915019530 1.Hong Kong Disneyland (HKD) had mechanisms in place to adapt to local Hong Kong culture, yet these means appe ard to be ineffective. Why? What areas, in hurt of pagan adaptation, still need further improvement? lend oneself the information in Exhibit 2, do you look at Disneys strategic as manages are in an advantageous position or a disadvantageous position in the Chinese heathen context? Having learned the lesson from Paris to accustom to local pabulum preferences, Hong Kong Disneyland provides Chinese dining options for customers to enjoy. However, known as a opulent paradise, Hong Kong has much more to offer than the overpriced and mediocre drift of the restaurants in Disneyland. The main(prenominal) failure to all the adaptions to local cultures is that the main executives are not thinking from the customers psyche; they are much to a fault confident and maybe as well as arrogant to believe that the American way will form everywhere. But the truth is, from products, utilitys to human resources, they need to be closer to the mindset of the Chinese. I think the souvenir pig it of Disneyland can fit into the cultures and values of china. It is basic etiquette among Chinese to set ashore souvenirs back to family and friends after visiting sites of attraction.

Also, taken into carry the feature the middle class is a booming multitude of peck with great amounts of cash, they will not be chinchy on giving away souvenirs. As for operations, I think China has a name for cheap labors so strength manag ement and training would seem reasonable. Ho! wever, on the service penchant side, I think an extra emphasis on the excogitation of what goodly service is and the definition of it is needed to bring service fiber to the same level. 2.Identify two issues challenging Hong Kong Disneylands silky operations, and propose corresponding solutions. The staff union is not hand-in-hand with the higher-level managers. They remonstrate that employees...If you want to get a full essay, order it on our website: BestEssayCheap.com

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