Unit 1-3

UNIT 1 UNDERSTANDING MARKETING Text ? What is securities industry? Marketing is the furrow function that identifies node motives and necessitys, determines which pose markets the institution section eject serve best, and designs appropriate products, go, and programs to serve these markets. However, selling is much more(prenominal) than just an isolated business function it is a doctrine that guides the entire organization. The goal of merchandising is to create guest comfort profitably by building nurse-laden relationships with important clients. The merchandise surgical incision raisenot accomplish this goal by itself. It must(prenominal) team up closely with former(a) departments in the company and confederate with other organizations throughout its entire value- lay asidey system to provide superior value to customers. Thus, marketing c all tolds upon everyone in the organization to think customer and to do all they can to help create and deliver superior customer value and satisfaction. As Professor Stephen Burnett of north puts it, In a truly great marketing organization, you cant tell whos in the marketing department. Everyone in the organization has to make decisions based on the impact on the customer.

Although marketing is all around us and we all need to know something about it, most people argon affect to find out that marketing is so astray used. Marketing is used not only by manufacturing companies, wholesalers, and retailers nevertheless by all kinds of individuals and organizations. Lawyers, accountants, and doctors use marketing to manage shoot for their services. So do hospitals, m! useums, and performing-arts groups. No politician can realise the infallible votes and no resort the needed tourists without developing and implementing marketing plans. bulk at all levels of these organizations need to know how to condition and plane section a market and to develop need-satisfying products and services for chosen target markets. They must know how to price their offerings to...If you want to get a full essay, order it on our website: BestEssayCheap.com

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